Who We Are

A small team with deep local ties.

Penland Group is led by Hollie Penland, a longtime resident of the Lake Oconee area. Before founding Penland Group, Hollie earned her Master's degree from Georgia College and spent fifteen years in education — a background that shaped her commitment to clear communication, patience, and genuine care for the people she serves. The idea for Penland Group grew naturally from her own experience managing a home on St. Simons Island, where she came to appreciate just how much thought and attention a well-kept property requires. Our team is intentionally small — we take on only as many properties as we can serve exceptionally well.

Hollie Penland

Founder & Principal

Hollie Penland, Founder of Penland Group

Our Story

Local knowledge. Personal service.

Lake Oconee and Lake Sinclair attract homeowners from across Georgia and beyond — people who invest in a place to slow down, gather family, and enjoy the water. But a second home left unattended is a liability. Pipes leak. Storms cause damage. Vendors don't show... that's when Penland steps in.

Penland Group was founded to solve exactly that. We are a locally operated home management and concierge company serving the five-county region surrounding both lakes. Our Founder, Hollie Penland, lives and works here — she knows the contractors, the weather patterns, the quirks of lake properties, and the standards that discerning homeowners expect.

We work with a small number of clients by design. Every property we manage receives our full attention, not a fraction of it. When you call, you reach someone who knows your home.

How We Work

What you can count on.

Discretion

Your home and your schedule are private. We operate quietly and professionally, and we never discuss one client's property with another.

Accountability

Every home check is documented. Every vendor visit is logged. You always know what happened at your property and when.

Responsiveness

When something needs attention, we don't wait. We have the local relationships and the standing authority to act quickly on your behalf.

Local Roots

We are not a franchise or a remote management platform. We are your neighbors — people who know this region and are invested in its communities.

We'd love to learn about your property.

Whether you're ready to hand things off or just exploring your options, we're happy to have a conversation.